ICONA Elite Growth Forum
A Strategic Peer Forum for Construction & Trade Business Owners
The ICONA Elite Growth Forum is a confidential peer group for construction and trade business owners who want to build stronger, more profitable companies.
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Running a construction business can be isolating. Owners are often responsible for every major decision; pricing, hiring, growth, and financial control.
The Forum brings together a small group of experienced business owners to step back from daytoday pressures and focus on improving the business itself.
The ICONA Framework
Each session is structured around the six ICONA drivers that shape the performance of a construction business:
Clarity
Customers
Cash
Control
Freedom
Growth
These drivers help members focus on the areas that determine whether a construction business becomes structured, profitable, and scalable.
What Happens in the Forum
Peer Insight
Members openly discuss real business challenges and benefit from the perspective of other construction business owners.
The discussion is practical, direct, and focused on real-world solutions.
HotSeat Problem Solving
Each session includes focused problem solving where a member presents a specific challenge such as pricing, staffing, cash flow, or growth decisions.
The group works through the issue together using the ICONA framework.
Financial & Strategic Perspective
Members gain valuable perspective on margins, cost structures, and business performance, helping them understand how their company compares within the sector.
Who It Is For
The Forum is designed for construction and trade business owners who:
- Want structured, profitable growth
- Value practical discussion over theory
- Are open to challenge and accountability
- Want to learn alongside other serious business owners
Forum Structure
- 8–10 business owners maximum
- Quarterly halfday strategic sessions
- Structured discussion and financial perspective
- Optional annual strategy day
Register Your Interest
Spaces are limited to ensure the group remains focused and valuable for every member.
Create a business , not a job!
Scale your construction business not simply from a text book but with someone who has personally grown a small maintenance company from £200k to a £8m+ main contractor.
Receive expert coaching, training, and proven business made simple tools. Boost performance with targeted workshops or personalized 1-on-1 coaching to drive growth.
