Most construction business owners don’t have a work problem.
They have a business that’s grown faster than the structure behind it.
I know that because I’ve been there.
I built and scaled a construction business myself and experienced first-hand what happens when systems are weak, margins are tight, cash is under pressure, and everything depends on the owner.
ICONA was built to change that.
No jargon
No hype
No complicated theory
Just proven principles applied properly in the real world.
I specialise in construction and trade businesses because I’ve built one.
From a small maintenance company to an multi-million pound main contractor, I’ve personally experienced the pressure, the cash flow strain, the people issues and the costly mistakes most owners face.
ICONA was created to bring structure to that chaos and help owners build businesses that don’t depend on them personally to survive.
ICONA Workshops
Practical working sessions for construction and trade business owners who want to improve how their business actually runs.
Each workshop focuses on the six drivers that shape the performance of a construction business.
- Clarity – Understand where the business is heading and what success should look like.
- Customers – Focus on the right type of work and the right clients.
- Cash – Improve pricing, margins and cash flow discipline.
- Control – Put simple systems in place so the business runs more smoothly.
- Freedom – Reduce the pressure on the owner and build more accountability in the team.
- Growth – Plan growth in a way that strengthens the business instead of stretching it.
Workshops are intentionally small so discussion stays practical and relevant.
You leave with clear ideas, practical tools, and actions you can apply in your business.
Meet Ray Murphy
Certified Business Coach
I’m a business owner first, not just a coach.
I’ve built and scaled businesses across construction, property and consultancy, including transforming a small maintenance company to an 8-figure main contractor.
I have faced the same challenges most construction business owners deal with every day; tight cash, low margins, constant firefighting and a business that depends too much on you.
It is because of this experience that I now work exclusively with construction and trade business owners; helping them take control, improve profit and build a business that works without them.
My objective is simple:
“Help you get off the tools and build a business not just a job.”
